A Different Generation of Distribution
Danielle and Jared felt that Texas salon owners lacked a boutique distributor that was laser focused on just a few product lines. In the early days of Wild Orchid Salon, they met Credible Culture and immediately noticing that the distributor took a noticeably unique approach to distribution. Credible Culture was founded in late 2012 and began distributing Reverie by Garrett Markenson in early 2013. The original founders had a passion and depth of knowledge for MILK by Garrett Markenson Reverie but also educated the salon owner with retail strategies. Wild Orchid immediately carried MILK and it has been its top selling product ever since. When Danielle and Jared made the decision to launch a boutique hair care distributor, it seemed only logical to connect with the distributor they felt best embodied the premise for what they believed a hair care distributor should aspire. Late in 2015, the couple acquired the rights to the distribution agreement between Credible Culture and Garrett Markenson Reverie. Credible Culture will strive to provide passionate knowledge of the product lines it distributes and an informative resource to its salon partners.
A little more about us......It all started in hair hair salon.....seriously!
A couple years before Wild Orchid Salon came to be, Danielle and Jared actually met in an upscale Austin hair salon. After completing cosmetology school and receiving her license in 2007, Danielle started her career in hair at Jose Luis Salon. Jared worked as a Vice President with Grande Communications which had offices in the same building. Jared started getting his haircut at Jose Luis but it was several months before they would finally date. The story of events that led up to Danielle finally asking Jared out is quite entertaining so if you ever find yourself in her chair ask her about it! Danielle and Jared will always be grateful to Jose & Bill for hiring Danielle, having a beautiful salon in which the two would meet and supporting Jared's scheme for a surprise proposal in Zihuatanejo!
A wedding, baby Ella and then Wild Orchid Salon
Danielle and Jared were married in 2009. Danielle continued her career after the wedding being promoted from apprentice to stylist at Jose Luis Salon. Baby Ella come into the world in April 2011 full of personality for day 1. Later in 2011 after 3 successful battles against breast cancer, they lost Jared's Mom, Vicki, at the end of 2011. A few months later, Jared planted the idea with Danielle to open her own salon with some of the inheritance. In February 2012, the couple took over the lease of a 695 square foot salon on West 3rd Street in Downtown Austin. The original owner of Wild Orchid Salon had decided to leave the world of hair for a new career. Danielle's grandmother had grown orchids for years in Naples, Florida, so keeping the name Wild Orchid Salon seemed preordained. Wild Orchid was reopened in March with just 3 chairs.
As 2012 progressed, the salon grew from 3 to 5 chairs adding two more Master Stylists.. Wild Orchid also received its 1st award with Danielle being recognized as Best Men's Stylist in the Austin Monthly Magazine annual reader's poll. Through 2013, Wild Orchid steadily grew its clientele and built a reputation for being an intimate salon providing an upscale salon experience.
Go West.......West Austin that is
Wild Orchid started 2014 with a bang and things just kept on going! A 2nd location was added in February 2014 with a salon spa in Bee Cave-Lakeway. The quick success of the second location allowed Wild Orchid to take advantage of a great opportunity to add a 3rd location in Westlake which opened that September. As their brand recognition grew, Danielle felt the salon needed a luxury hair care line establishing a partnership with Luxury Brand Partners to bring in the exclusive Oribe Hair Care line and become a Featured Oribe Salon. Wild Orchid also joined the Wella Global Elite program. The combination of Oribe and Wella has afforded Wild Orchid to bring world-class ongoing education to its styling team and assure an upscale salon experience to its clientele. The year could not have ended better as Wild Orchid Salon was recognized as "Best Salon in Austin" by Austin Monthly magazine!
Baby Leo and Downtown Expansion
In April 2015, Baby Leo joined our little family just a week before his big sister's 4th birthday. Because life was not crazy enough, Danielle and Jared embarked upon an expansion of the original Downtown 3rd Street location seizing the opportunity to take a space next door vacated by another salon. After the expansion the flagship downtown salon grew from 5 to 11 chairs and a giant LED building sign to help Wild Orchid stand out in the bustling Seaholm District surrounded by all the new high rises. In the later part of 2015, the couple set their sights on a 2nd related business venture, a boutique distribution and salon consulting business.